The Dotidot Blog

Our mission is to empower you not just to survive, but to thrive. With insights from our newsletter, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month. Let's get into it 👇

From startup to industry leader, Dotidot's transformation has been nothing short of inspiring. Dive into our interview with Dotidot's CPO, CEO, and founders as they reflect on the company's origins, the people who made it possible, and their vision for the future.

In the realm of digital advertising, customization is key to capturing the attention and interest of your target audience. When it comes to Facebook's Dynamic Product Ads (DPA), the ability to tailor ad creatives to specific user preferences and behaviors can significantly impact the performance and effectiveness of your campaigns.

Our mission is to empower you not just to survive, but to thrive. With insights from our newsletter, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month. Let's get into it 👇

Performance Max campaigns are here for a while. It took only several months and Google's forced upgrade of Smart Shopping campaigns to begin the Performance Max dominance.

Our mission is to empower you not just to stay current, but to thrive. With insights from our newsletter, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month. Let's get into it 👇

As New Years approaches, many of us begin to take stock. Did I fulfill my resolution for this year? And what will I accomplish in the next year? And CEO Pavel Vachek did the same thing for us.

In recent years Google has been paying a lot of attention to broad match keywords. And the recent update has changed many things. Broad match now becomes the default match type for you. And it makes perfect sense.

Man, how did your competitor manage to add a picture, phone number, and information on special offers to their ad? By using ad assets in their Google Ads. Additional information and visual elements can secure more clicks.

Smart campaigns in Google Shopping are done for—Google is ending their support by September 30, 2022. By that date it won't be possible to create any new Smart campaigns. But there is an easy solution.

Which is a wonderful age for a start-up. We’ve been through a lot, accomplished many things, and still have many plans left to carry out. Let’s take a brief look at the past and see what the future might hold.