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Pmax automated: How to revive zero-click products and turn them into gold
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One of the things you need to know about your product is how they perform. While many specialists try to boost the spotlight of the best performing products, there could still be hidden potential in those without clicks or impressions.
PPC
Marketing Strategy
Get ready. Prepare your campaigns for Black Friday and Cyber Monday
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PPC specialists usually start campaigns slowly and improve them over time. But Black Friday is different. You only have between 24 and 120 hours to make the most of this short, busy shopping period. In this article, we will share advanced tips on how to get the best results during Black Friday and Cyber Monday.
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Automation
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Dotidot's ETA to RSA Wizard
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As early as the end of June 2022, Google will make it impossible to create new and modify existing expanded text ads (ETAs), leaving only responsive ads (RSAs) as an option for creating ads in search. What's the best way to prepare for this news with Dotidot and how to control RSA ads?
Dotidot
Dotidot receives an investment from Ondrej Fryc's Reflex Capital
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Christmas shopping also involved the Czech startup scene. On 21 December 2021, Reflex Capital, Ondrej Fryc's investment fund, made an equity investment in PPC Bee (now Dotidot), which develops and operates its own eponymous application for automating and managing digital campaigns.
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