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Google Merchant Center Next explained - everything you need to know

Google has introduced a revamped version of Google Merchant Center, now known as Merchant Center Next. This update brings not only a fresh user interface but also various changes to features. Expected to roll out in the first half of 2024, this update promises a user-friendly experience for businesses of all sizes. Let's dive into that.

Pmax automated: Boosting ROI with a “profit margin” Performance Max campaign structure

Most of you will agree that Performance Max campaigns work smoothly. But do they really bring MAXimum results as it's stated in their name? There is much more potential you can discover only by changing your approach.

Create a product name that converts

A compelling product name is your gateway to customer engagement, click-through rates, and overall channel performance. It serves as the first impression alongside the product image, influencing not only how your product is perceived but also its discoverability through search engines. Let's delve into the art of creating product names that truly convert.

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