Automation

In this guide, we explore a powerful ROAS-based strategy for Performance Max campaigns, showing how to prioritize your best performing products over others. This strategy allows you to squeeze the maximum of their potential in ad systems.

One of the things you need to know about your product is how they perform. While many specialists try to boost the spotlight of the best performing products, there could still be hidden potential in those without clicks or impressions.

Most of you will agree that Performance Max campaigns work smoothly. But do they really bring MAXimum results as it's stated in their name? There is much more potential you can discover only by changing your approach.

As early as the end of June 2022, Google will make it impossible to create new and modify existing expanded text ads (ETAs), leaving only responsive ads (RSAs) as an option for creating ads in search. What's the best way to prepare for this news with Dotidot and how to control RSA ads?

At Dotidot, we understand the challenges and complexities of running successful DPA campaigns. That's why we've developed a cutting-edge solution equipped with a range of powerful features, each designed to elevate your Facebook DPA strategy.

The latest update to Dotidot's Performance Max campaigns deserves its own blog post. In many ways, it can help marketers improve the performance of their entire account and finally overcome some of the Pmax disadvantages. The black box has been opened. Take a look at what has changed.

Smart campaigns in Google Shopping are done for—Google is ending their support by September 30, 2022. By that date it won't be possible to create any new Smart campaigns. But there is an easy solution.

Man, how did your competitor manage to add a picture, phone number, and information on special offers to their ad? By using ad assets in their Google Ads. Additional information and visual elements can secure more clicks.