Dotidot

As New Years approaches, many of us begin to take stock. Did I fulfill my resolution for this year? And what will I accomplish in the next year? And CEO Pavel Vachek did the same thing for us.

Meta is gradually retiring Dynamic Product Ads, and many advertisers are already feeling the impact. DPAs are also being discontinued in Dotidot. If you still rely on them, now is the time to start planning your next move.

The Czech SaaS platform Dotidot has unveiled Product Analytics, a new solution that answers a question most e-commerce teams have never been able to clearly address: Which individual products genuinely generate profit, and which ones silently drain marketing spend?

At Dotidot, we’ve always focused on helping brands and marketers get the most out of their Meta advertising. Advantage+ Shopping now delivers significantly higher return on ad spend compared to Dynamic Product Ads (DPAs).

After more than two years, Dotidot is announcing a leadership transition: Petra Pacáková is stepping down as CEO, and founder Pavel Vachek is returning to lead the company into its next chapter.

Managing product feeds can feel complicated, especially when you have to handle many feeds for different channels. Mistakes happen, but the good news is that most of them can be avoided if you know what to look out for.

The latest update to Dotidot's Performance Max campaigns deserves its own blog post. In many ways, it can help marketers improve the performance of their entire account and finally overcome some of the Pmax disadvantages. The black box has been opened. Take a look at what has changed.

Founders Pavel Vachek and Ondrej Bartas were there when this startup had only just begun. It has evolved into a successful company providing automation solution for digital marketing. Dotidot is used by large e-commerce brands in more than 50 countries all around the world.