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The 'Session manual ad content' dimension has disappeared from GA4 reports following a recent update affecting cross-channel reporting. To regain this dimension, users can utilize the Explore feature to generate a new Exploration report. (source)
Google Ads is integrating its advanced AI, Gemini, to streamline Search campaign creation and enhance ad effectiveness. Now in beta for English-speaking advertisers in the U.S. and U.K., Gemini's conversational interface simplifies building optimized campaigns with AI-generated ad content and keywords. Upcoming features include AI-suggested images, with all AI-generated assets clearly marked. This innovation aims to reduce effort and improve campaign quality for advertisers. (source)
Google Ads has unveiled a refreshed layout for Performance Max (Pmax) campaigns, coinciding with the launch of the Pmax Gemini SGE news. The interface now includes a feature where circles next to elements like Headlines, Long Headlines, Descriptions, and Pmax extensions turn into a checkmark once the optimal amount of text is inputted, signaling completion. (source)
Google Ads has enriched its Merchant Center Next Shopping Experience Scorecard, offering a detailed 0-10 rating that benchmarks a business's shopping experience against competitors and industry standards. The scorecard evaluates four key areas: Shipping Experience, Return Experience, Purchase Experience, and the newly introduced Browsing Experience, focusing on aspects like delivery times, return policies, promotion approval rates, and image quality. (source)
YouTube is experimenting with a new Call-to-Action (CTA) feature in its ads, potentially aimed at enhancing click-through rates. This fresh CTA style, distinct from previous formats, appears somewhat disconnected from the ad content itself. Additionally, YouTube's interface is increasingly resembling Google Search, with a rise in shopping ads and Image+Text ads, alongside improvements in keyword targeting. (source)
YouTube introduces a new Promotions tab that allows creators to bypass traditional Google Ads setup for their campaigns, highlighting Google's push for YouTube Ads in 2024. This feature, accessible via YouTube Studio, offers a streamlined ad buying process for video promotions. For more complex needs like diverse ad formats or advanced targeting, Google Ads remains the go-to platform. Creators just need a verified YouTube Channel to start, eliminating the necessity for Google Ads expertise. (source)
Facebook is rolling out a link history feature on its mobile app, enabling users to track websites visited within the app over the last 30 days. This feature, off by default, can be toggled on to enhance ad targeting based on users' browsing history within Facebook, excluding Messenger chats. The use of link history data aims to improve ad experiences across Meta platforms, aligning with Facebook's Privacy Policy. Availability varies by region. (source)
Meta has recently introduced 'Facebook profile feed' and 'Profile Reels' as new ad placement options, mirroring the existing 'Instagram profile feed' placement. This development suggests the potential for ads to appear within users' Profile Reels feeds on Facebook, akin to Instagram's model. However, specific details and functionalities of this new placement remain unclear at this stage. (source)
Meta's new 'Expand Image' feature, part of the Advantage+ creative enhancements, is becoming available in more ad accounts. This Generative AI tool allows advertisers to enlarge their ad images automatically to suit various placements. For instance, a square image can be expanded to a taller 4:5 ratio, ideal for Instagram Feeds, by adding elements like sky or grass to complement the original content. Advertisers are advised to review the AI-modified images to ensure they meet their standards before finalizing. To use this feature, access the 'Advantage+ creative' section in the ad settings and activate the 'Expand image' option to see a preview. (source)
Effective January 15th, Meta is streamlining its Detailed Targeting choices by eliminating or merging certain options, particularly those concerning sensitive subjects. This adjustment will see the removal or consolidation of specific targeting options at the Ad Set level. Advertisers impacted by these changes will receive notifications, allowing them to modify their targeting strategies as needed. (source)
Meta is extending its '75% daily budget flexibility' feature to additional ad accounts, permitting up to a 75% increase in daily ad spend on days deemed to have 'better opportunities.' Despite this significant leeway, Meta ensures that weekly expenditures will not surpass seven times the daily budget. While the prospect of higher daily spending might seem daunting, this change is designed to optimize campaign performance within the set weekly budget, potentially yielding improved results without increasing overall spend. (source)
Meta is updating the terminology for 'Meta Business Accounts' to 'Business Portfolios'. This account type, which aggregates various business assets like Facebook Pages, Instagram accounts, and ad accounts into a single hub, will retain its functionality under the new name. The rollout of this name change will be phased across Meta's platforms. (source)
Facebook now supports the linking of several WhatsApp numbers to a single Facebook Page. Users can select any of these connected numbers for use in various ad formats and posts. (source)
Facebook has discontinued the creation of campaigns with its 'old' objective structure. Advertisers are now required to utilize the Objective-Driven Ad Experiences (ODAX) framework, which simplifies options into six key objectives: Awareness, Traffic, Engagement, Leads, App Promotion, and Sales. To ensure a smooth transition, it's advisable to start migrating existing campaigns to the new ODAX format. (source)
Facebook has introduced a feature in 'Ad Account Settings' allowing users to disable all notifications via a toggle in 'Notification Settings'. This option can stop updates related to ad performance, budget, and scheduling, among others. However, it's recommended to selectively turn off only unnecessary notifications and ensure the associated email address for these alerts is a work-related one. (source)
In new Engagement campaigns aimed at increasing Facebook Group memberships, ads will now include a 'Join Group' call-to-action (CTA) button. Clicks on this CTA directly translate into join requests for the group, aligning with the campaign's performance goal of maximizing link clicks. This effectively equates each click to a potential new group member. (source)
Facebook's Ads Reporting now features a comparison report under 'Personalized Insights', analyzing the performance of Advantage+ shopping campaigns against similar Manual sales campaigns. This report delves into metrics such as cost per result, ROAS, and CPM, offering budget cap insights for current customers and highlighting the impact of creative variety on campaign effectiveness. (source)
Microsoft 365 expands its Copilot feature, introducing it to businesses of every scale. The launch of Copilot Pro, an individual subscription at $20/month, brings enhanced AI features such as GPT-4 Turbo and the exclusive GPT Builder. Additionally, the removal of the 300-seat minimum for commercial plans makes advanced capabilities available to smaller enterprises. (source)
To simplify your life, we've introduced a powerful Rules feature in our feed management platform. The rules are used in feed exports and allow you to customize the values in the export to your liking. Unlike a custom variable, a rule doesn't add a variable/attribute to your data source, so your data source remains in its original state. So rules work on the principle that you take a variable from your feed, modify it, and the change will be automatically applied to that variable when that variable is used in feed exports. You can also specify for which export each rule will be applied.
You can have multiple active rules for a single variable and therefore more freedom in editing. See the Knowledge base to learn where to find it and how to use it.
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