Ondra, Co-Founder: From the very beginning, it has been a tool for marketers to increase effectiveness of their work and, more importantly, enhance campaign performance with greater precision and effectiveness. In the early days, I worked on PPC Bee/Dotidot in the evenings and through long nights. It has been a passion project right from the start. What I find most captivating is the technology and how it can be used to truly make a difference.
Ondra, Co-Founder: I still can't grasp how big a step we've taken. From those few lines of code at the beginning to a very robust platform for managing all aspects of online marketing. Many people have come and gone in the company, and everyone has pushed us to be better, both as a company and as individuals.
I can see significant personal growth in myself from the guy I was 10 years ago to today. Of course, my wife and three kids play a part in that, but it's also within the scope of our work. At this moment, I especially appreciate that I'm no longer alone in development; there's a whole delivery team that operates like clockwork even without my intervention, which is an incredibly pleasant feeling.
From a 'garage project' to a company with 30 people, it's a lot of work that my colleagues have put in, and I can rely on them for everything. Without them, Dotidot wouldn't be what it is today.
Petra, CEO: Dotidot's evolution into a marketing automation solution was driven by the changing landscape of digital marketing. Initially, it offered tools to streamline product advertising on various PPC platforms. However, as the demands on marketers and their strategies increased, Dotidot adapted.
The complexity of the product grew to help clients develop and execute strategies that were difficult to achieve independently in different advertising platforms. Three key factors drove this evolution, which we refer to as the "Circle of Success":
This journey reflects Dotidot's commitment to meeting the expanding needs and expertise of marketers.
Petra, CEO: A tool provides specific functions to address some of your needs or problems, and you need to balance how to use these functions effectively. On the other hand, a solution, like Dotidot, offers extended capabilities to manage your specific e-commerce strategy comprehensively. It means you can handle many challenges as a marketer or specialist on your own without waiting for technical assistance. The solution is SMART, it works with product data, optimizes them, automates campaign management, syncs between channels, and provides performance evaluation, among other things. Dotidot's solution offers all this and more.
Simon, CPO: As our customer base continues to grow rapidly, we face the challenge of deciding which features to develop first. The top performance marketers choose Dotidot, and it's their innovative ideas that drive our continuous progress. Our primary aim is to maximize the value we provide to our users, but this sometimes means explaining to some users that we can't immediately develop what they're requesting. From my perspective, this marks a significant shift in our approach to building exceptional products that serve a broad user base. This is why Dotidot will always stay hundreds of steps ahead.
Simon, CPO: We're currently working on multiple projects, with one that's particularly exciting for our users: Actionable Analytics. The idea here is that you can't effectively manage what you can't measure. In the past, specialists had to hop between different analytics tools like Google Analytics and various advertising platforms, along with Dotidot in a separate browser window. That's changing now.
Actionable Analytics isn't just another set of charts within the Dotidot ecosystem. It's clever data visualization with the power to take campaign-level actions. This means you can optimize directly within Dotidot, providing specialists with a fresh approach to their work. They can continuously analyze and optimize their campaigns for the best possible performance, all in one unified environment.
And this is just the tip of the iceberg.
Pavel, Founder: Dotidot is going to be a one-stop solution for both e-commerce and branding campaigns. Instead of focusing solely on channel-specific strategies, Dotidot will prioritize developing strategies at the product, category, and brand levels. Enhance data, launch automated campaigns, measure results, optimize and repeat over and over. Dotidot is a go-to platform that online marketers adore.
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