We've listened. Our clients, along with other skilled marketers, have spoken.
As PPC Specialists we have often faced numerous challenges when building PPC campaign strategies that now must include Performance Max, especially for the Shopping network. Complicated methods of product bucketing and labeling, lack of data, and the analytical black box have always made Pmax management difficult.
Tom Kraus, PPC specialist & Automation strategist
But this changes now.
Here is a complete list of changes and everything you can do with Performance Max campaigns now. Even users with active campaigns will find many useful new features. So stay tuned!
If you're already running Performance Max campaigns in Google Ads and want to enhance their performance or make tweaks without losing any data, historical performance, algorithm patterns, or assets, we have great news for you.
With the Performance Max importer, you can:
Let’s face it: many PPC specialists had to switch to Performance Max as a replacement for Smart Shopping campaigns. Most Performance Max strategies require extensive product optimization, including bucketing products by margins, specific channels, overall performance, ROAS, and more, which can be quite a labor to launch and maintain.
Dotidot simplifies this process, regardless of your strategy. With our improved Conditions 2.0, you can optimize your Performance Max campaign in any way you need. Easily categorize your products by current and past performance, margin groups, or use our predefined rules to highlight the top 100 or top 10% of products by revenue or ROAS.
In the updated dashboard, you'll find more than just the basic metrics you’re used to. We’ve added Placement performance so you can easily see which Performance Max channel delivers the best results. You can also review the performance of all your assets.
But that’s not all. Based on your feedback, we’ve also integrated the most popular Performance Max reporting scripts. By navigating to Insights, you can access:
Watch Simon's video introduction to Performance Max Insights:
As long-term Google partners, we've launched our own Comparison Shopping Service (CSS). This completely FREE service for all our clients can save you 20% on each click. You can use these savings to outbid competitors and enhance your campaign performance.
Running (or planning to run) a Performance Max campaign and want to join our CSS program? Contact your Customer Success Manager or email us at info@dotidot.io.
For more information, visit our CSS program page.
There were already plenty of reasons to try Dotidot before. Let’s also highlight features and benefits that were not part of the latest release or recent updates.
A successful PPC strategy relies on accurate and well-structured data. You don't need any other tools to prepare the best feed for any channel, especially PPC Ad systems. Here’s what you can do:
Learn more about Feed management and data enrichment.
Performance Max campaigns work best when integrated with other campaign types such as DSA, Search, Shopping, and Display. By using automation rules, you can build a dynamic structure that adapts easily to inventory changes, current performance, or audience shifts.
Visit the PPC automation page to discover everything you can achieve with our automation platform.
We want you to succeed. This is why we came up with this special offer.
Feel free to launch as many new campaigns as you like. It's FREE from now. Visit our Performance Max automation page to learn more.
The days of relying entirely on algorithms are over. Marketers have learned that maintaining some level of control is crucial for achieving better results. Dotidot puts the power back in your hands. Take advantage of our limited-time offer and try Performance Max campaigns with Dotidot for free.
