Article

Product Analytics: E-shops can finally see which products make money and which ones burn budget

The Czech SaaS platform Dotidot has unveiled Product Analytics, a new solution that answers a question most e-commerce teams have never been able to clearly address: Which individual products genuinely generate profit, and which ones silently drain marketing spend?

Sarka Bilikova

March 2, 2026

The invisible problem e-shops face

Performance marketers know how to optimize campaigns.
But product performance? That often remains a “black box”. Communication between performance teams and sales teams is frequently limited – creating blind spots in investment decisions.

Dotidot’s analysis of hundreds of e-shops shows that:

up to 30% of ad spend goes to products that never convert,
half of the entire budget is consumed by fewer than 5% of products,
and 80% of the catalogue receives little to no visibility.

“Everyone knows how to optimize campaigns. Specialists implement increasingly advanced strategies offered by the ad platforms themselves. But the real competitive edge lies in product-level optimization,” says Pavel Vachek, CEO of Dotidot.

“That’s why we built a tool that shows e-shops exactly where their marketing investment is being wasted – and where it’s multiplying. And this is only the beginning. We’ll continue expanding the tool so e-shops can access all product-level data in one place.”

What Product Analytics delivers

Product Analytics provides a clear, unified dashboard that visualises the performance of every single product across Google Ads and Meta Ads – without spreadsheets, exports or BI tools.

Marketing teams gain instant access to predefined product sets, allowing them to quickly identify:

products that burn budget without delivering outcomes,
strategically important items that ad systems overlook,
hidden pockets of unused growth potential.

“When clients focus solely on campaign-level performance, hidden losses and risks can slip through – only emerging later in long-term ROAS,” explains Roman Šedivý, CCO of Dotidot.‍

“With a simple overview, we can uncover these gaps within minutes and help teams design a product segmentation strategy that’s both easy to implement and scalable.”

Who stands to benefit most

Product Analytics is designed for:

CEOs and e-shop owners who want a clear view of where their money actually goes,
performance teams and PPC specialists who need to spot profitable and unprofitable products fast,‍
marketing managers who rely on trustworthy data for strategic portfolio decisions.