Guides

In this guide, we explore a powerful ROAS-based strategy for Performance Max campaigns, showing how to prioritize your best performing products over others. This strategy allows you to squeeze the maximum of their potential in ad systems.

Running a Performance Max campaign requires not only a product feed but also a variety of creative assets such as headlines, descriptions, images, and videos. In this article, we'll explore whether it's worth focusing on content creation and how to prepare the most engaging content for your campaigns.

For marketers, identifying the time and page that led to a conversion is relatively easy. However, understanding the "why" behind the conversion is a much harder task. To get a clear picture, you need to understand the user's journey before the conversion happened.

You're a ppc specialist, right? You probably focus a lot on your campaigns efficiency. This means not only identifying profitable keywords but also eliminating the ones that cost you money without delivering returns. This is where negative keywords come into play.

Your success in PPC advertising depends on several factors, including audiences, content, bidding, products, and keywords. This article focuses on keywords, match types, and best practices. Even skilled marketers might learn something.

Performance Max campaigns are here for a while. It took only several months and Google's forced upgrade of Smart Shopping campaigns to begin the Performance Max dominance.

In the dynamic world of online advertising, automation stands out as a key driver of efficiency and success. It not only cuts down on the manual work but also brings in awesome results. Let's introduce some basic automation strategies you can use.