Google Analytics 4 now includes proactive Google Ads recommendations, such as "increase budget" prompts for high-traffic days, directly in the interface. These appear under the "Advertising Snapshot" menu when an account misses at least 5% of potential traffic from the previous week. Users can view details or adjust their budgets by navigating directly to their Google Ads account from the prompts. (source)
Google Ads enhances user experience in Demand Gen campaigns with the new 'Ad Group Settings' button. This addition, along with the previously introduced 'Campaign Settings' at the campaign level, streamlines adjustments and improves navigation. (source)
Demand Gen campaigns now feature generative AI tools, enabling advertisers to create custom, high-quality image assets from prompts or existing images. These AI tools provide full control over the images integrated into campaigns and are currently available in English globally, with additional languages coming soon. (source)
Google Ads has discontinued the use of Audience Signal Exclusions in Performance Max (Pmax) campaigns. Previously set exclusions, such as excluding purchasers, are no longer effective. A new alert in the platform recommends shifting to New Customer Acquisition bidding for targeted strategies. (source)
Google's Auto Ads program has expanded with a new 'ad intents' format, integrating sponsored links directly into publisher content. While this creates new monetization opportunities, concerns arise about potential traffic diversion from publishers' main sites. (source)
Google Ads' interface now includes an AI-generated summary section in beta on the Overview page, allowing for a comparative analysis of performance data week-over-week. This tool promises to evolve into a more robust analytical feature. (source)
Following the launch of a new campaign, Google Ads users will encounter a page titled 'Your ads will go live after a review,' indicating a 1-2 business days review process. Additionally, a 'Google Tag' setup page may appear for accounts to address tracking setups. (source)
The new 'AI Essential' feature in Google Ads uses artificial intelligence to deliver strategic recommendations for campaign optimization. While promising, the feature currently lacks detailed descriptions and clarity on its specific impact within Google Ads. (source)
Google is experimenting with a new "Card" shaped Search Ad format across Europe. These visually distinct ads feature either Image Extensions or Text assets, potentially testing layouts for Single's Page Extensions (SGE) to analyze click-through rates. There has been no official statement from Google about this new ad format yet. (source)
Google has announced the postponement of phasing out third-party cookies in Chrome until early 2025. This decision stems from challenges in aligning diverse feedback from industry stakeholders, regulators, and developers. Google remains committed to closely engaging with the entire ecosystem as it navigates this transition. (source)
Google has launched new ad products for YouTube Shorts, including YouTube Select Shorts—a curated selection for advertisers. This initiative taps into YouTube Shorts' vast reach of two billion monthly users and 70 billion daily views, allowing brands to feature their ads alongside top-performing content in categories like Entertainment, Beauty, and Gaming. (source)
Meta now allows audience controls to be applied to all campaign types, not just Advantage+ shopping campaigns. This update enables advertisers to specify location and minimum age restrictions more broadly across their ad account. (source)
Meta has launched an 'Opportunity Score' in Ads Manager to help advertisers gauge the optimization level of their campaigns. This score is determined by the adoption of recommended actions that can boost performance. (source)
All videos on Facebook, including Reels, long-form, and live videos, will now play in fullscreen on iOS and Android in the US and Canada, with a global rollout planned in the coming months. (source)
Meta is rolling out 'Instagram profile reels' as a new ad placement option, allowing ads to be shown within the Reels feed of public Instagram profiles, similar to existing profile feed placements. (source)
Meta introduces a new way to engage users with marketing messages via Messenger. Ads with the 'Send marketing messages' template will prompt users to opt-in to receive up to one marketing message per day. (source)
Advertisers can now access detailed regional reports for their Advantage+ App Campaigns, enhancing geographic insights within their campaign management. (source)
A new reporting preset for Facebook Groups shows metrics related to join requests, helping administrators track engagement and manage group growth effectively. (source)
Meta's new AI-powered feature for generating backgrounds in Catalog ads is now available to more advertisers, enhancing visual presentation in Sales campaigns. (source)
Meta is extending 'daily budget flexibility' to more ad accounts, allowing up to 75% overspend on daily budgets to maximize campaign opportunities, with safeguards to prevent excessive weekly spending. (source)
The new 'Actions' tab in campaign charts provides actionable insights into errors, warnings, or recommendations, complete with links for easy resolution. (source)
Reminder ads now support a secondary call-to-action that links to the advertiser's website, providing an additional engagement opportunity after a reminder is set. (source)
Advertisers can opt to receive various notifications about their ads or ad account directly in Messenger, enhancing communication and response capabilities. (source)
When creating ads, the preview now includes creative variations with Advantage+ optimizations applied, allowing for immediate review and adjustments. (source)
An updated 'Compare in chart' icon in Ads Manager makes it easier to compare multiple campaign performances side by side. (source)
Reflecting its purpose more accurately, this segment targets individuals who have shown interest in products but haven't purchased, providing clearer insights into potential customer behavior. (source)
Microsoft Advertising continues to integrate Copilot across its platforms, now adding it to the Microsoft Advertising Editor as of April 2024. This tool aids advertisers in crafting and refining search ads, following its initial rollout and subsequent updates throughout 2023. (source)
Microsoft has broadened the availability of its 'Maximize Conversion Value' bid strategy, extending it from smart shopping campaigns to all search and shopping campaigns. This strategy aims to optimize the value of conversions achieved through bids. (source)
Starting April 30, Microsoft Advertising will begin phasing out manual CPC bidding for new native ad campaigns, shifting to enhanced CPC (eCPC) to improve bidding efficiency. By May 17, all existing image and feed campaigns on manual CPC will also convert to eCPC. (source)
To enhance conversion tracking and address browser restrictions on cookies, Microsoft has implemented automatic MSCLKID tagging for new accounts and is activating it for existing eligible advertisers. This feature appends a unique click ID to URLs, crucial for precise conversion analytics. (source)
Microsoft Advertising now includes AI-driven smart image cropping for Audience ads and extensions, which automatically adjusts image crops to highlight the most important elements, enhancing visual impact and simplifying asset creation. (source)
To better serve advertisers targeting Southeast Asia and India, Microsoft Advertising has added Thai, Malay, Indonesian, Filipino, and Hindi to its platform. This expansion allows for campaigns to be tailored in local languages, improving engagement with diverse audiences. (source)
%20(1).svg)
