Holiday campaign mastery: The essential PPC & Social checklist

Boost visibility, conversions, and ROI with pro-level seasonal strategies. Use our expert tips to optimize your PPC and Meta campaigns during your promotions and make the most of the shopping rush!

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Key highlights in this checklist

Beyond Performance marketing

As a performance marketer, looking beyond the basics can make or break your success. Each foundational step either accelerates or limits your results.

Perfect data as the foundation of campaigns

Campaigns are only as effective as the quality and quantity of data behind them. Holiday promotions require a more strategic and careful approach.

PPC tips for the holiday season

Christmas, Black Friday, and other peak seasons are highly competitive. Use these tips to gain an edge and win every auction.

Promotion playbook for Meta campaigns

Stand out in Facebook and Instagram feeds this season with these tips for dominating the upper funnel.