The must-have Performance Max checklist for every marketer

Performance Max may be fully automated, but without the right settings and inputs, it might not give you the results you're after. Our PPC experts have created this checklist filled with both basic and advanced tips on how to build your campaign properly. Success is just around the corner!

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Key highlights in this checklist

Data feed optimization

The health of your data can significantly influence your campaign's performance. Discover which data feed attributes deserve your attention and the reasons why.

Building an effective PPC structure

It's not just about how you put together your Performance Max campaigns; it's also about the bigger strategy for your entire account.

Audience management

Help the algorithm learn faster by maximizing various audience strategies.

Advanced settings and pro tips

Explore the latest PMAX features we've covered, along with expert advice from PPC specialists, all tried and tested for delivering results.