We have launched a feature that allows you to prioritize adjacent ad texts.
A typical example is an ad that corresponds with 30% of the products. So, for the rest of the products, the ad wouldn’t be created. However, you are linked to another ad text - this time it’s a more general ad that meets the condition for all products.
Benefits 1. PPC Bee watches the ads for you for you and generates only the most applicable of your ads for each product, separately 2. You gain control over how many products the ad text is used for 3. You gain control over the fact that no product will be left without ad text 4. If any ad text is stopped, the products are automatically merged into sub ad text
You can put together an unlimited number of ad texts, and you can move them anytime you want. Merge the ad text with the branch or let it run independently. Read more on [PPC Bee blog] (https://medium.com/ppc-bee/adtext-branches-5d0b311af390)
For better clarity, we connected both original and custom variables on one page called “variables”. On this page, you can create text and number variables.
In campaign control, you can see an info tab about your paused campaign in the system.
– As well as the adtext, you have more duplication options: ## CPC rules duplication Now you can duplicate your CPC rule from one campaign to another.
Now you can duplicate your keywords generator from one campaign to another.
We would like to inform you of some alterations to our business terms and conditions effective 1 January, 2018. Please be aware of the proposed changes, which you can check out on the following link. We would be happy to respond to any questions you may have, and you can contact us at info@ppcbee.com
All over PPC Bee you can see the new types of icon styling, new descriptions, and also new information hidden in tool-tips. You can also appreciate actual informations about the page which you are on directly in the name of your tab.
Besides the adtext generator and the keyword generator, you can now set a time restriction in sitelinks (for product group and campaign). For how the time restriction works and which status you can set, read here.
If you don’t have extended CPC rules set, your bids will be taken from your bid strategy in the AdWords/Sklik/Bing setting. But if you have any extended CPC rules, they will have priority in your bidding strategy.
Now you can connect PPC Bee with Bing! Read the article about how to use the Bing setting, and which countries are best for using Bing advertising.
Working with adtext templates is getting much more effective. Our clients wanted us to add the option to use the template in 1+ campaigns, in one easy step, so we did.
In the campaign setting checklist you can now go directly to the adtext setting by clicking on it.
If you want to use PPC Bee for more countries in your e-shop, you’ll be happy for the opportunity to duplicate your organisation. You can ’t find this feature in the PPC Bee interface, but you can contact Káťa for support. She will be happy to help you, and within a few seconds your organisation will be duplicated 1:1. Then just upload the appropriate data source, connect the accounts, and turn on the campaigns.
In the adtext you’ll notice the work of our UX specialist. We have edited a sequence of fields inside the generator and some labels too. Moreover, you can set the status of adtext to paused/running directly in the generator. Your work with the generator will be also improved because of:
We added the search box right next to the variables in generators: in adtext and also in the keyword generator.
PPC Bee has upgraded the newest version of AdWords API.
You can find this option in AdWords settings.The default setting is turned on. This means that if the adtext is not active more, it will be paused and labeled in the system. Then, if the adtext resumes running again, it is actived in AdWords with its historical data. If you turn off this function, the stopped adtext will be deleted and the new one uploaded. So when should you turn it off? You can do it if your adtexts contain a dynamic URL. There, the same ad text doesn’t run twice, because due to a different URL, a new one is always created, and that’s how these texts accumulate.
In one keyword generator you can now use Special match types:
In addition to AdParameters, you now have the option to set AdCustomizers in your AdWords campaign settings.
You choose them - just like parameters - for numeric variables. They ensure that only these variables are updated during synchronization and that the rest of the ad is not updated (which is important for the Quality Score).
The difference, however, is that you have the option to select 4 variants of numeric variables that appear in your AdText. Additionally, a customizer’s sync speed is much higher than an AdParameter’s.
The first news of the past month is the implementation of what you are looking at right now: regularly updated news from PPC Bee. Starting from now you will know about every change in the application so you can be sure you won’t miss anything! Thanks to this, you can instantly test new features and apply them to your campaigns immediately.
Which other news and improvements are new for PPC Bee in July? Read it here:
We added a conversion rate to PPC Bee monitoring
Data preview of variables
Adjustment in hierarchy: generating ad groups in campaigns –> We changed the limit from 9000 to 12 000
List of accounts that have access to the organization
New condition added: limit for the count of characters in variable
User has permission to choose home organization
Users can choose conditions for an empty field
Preview of products from data feed which are not being used in any campaign
Filtering kw generators and adtexts: running or paused
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