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Author

Martina Pribylova

Head of Digital Marketing
Martina is a skilled Digital Marketing Manager known for her strategic thinking and her love for Sheets and Excel. She specializes in developing data-driven campaigns and believes that data always speak the truth.
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Analytics and Insights
PPC
Analysis: 88 brands. 9 industries. One pattern. Half the budget is wasted
We analyzed Product Analytics data from 88 e-commerce brands across Google Ads and Meta, covering 9 industry verticals in the EU and US. The findings are consistent. And uncomfortable.
Analytics and Insights
Marketing Strategy
The segmentation gap: Why most e-commerce brands can't act on product performance
And how Product Analytics finally solves it. For years, marketers have trusted automation to make sense of complexity. Yet behind every “smart” campaign lies a structural data problem—one that hides inefficiency, distorts performance, and buries real growth potential.

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